C2B

consumer to business(C2B) is an electronic commerce business model in which consumers(individuals) offer products and services to companies and the companies pay them.This business model is a complete reversal of traditional business model where companies offer goods and services to consumers(business to consumer=B2C)

this kind of economic relationship is qualified as an inverted business type.The advent of the C2B scheme is due to major changes-:

• connecting a large group of people to a bidirectional network has made this sort of commercial relationship possible.The large traditional media outlets are one direction relationship whereas the internet is bidirectional one
• decreased cost of technology:individuals now have access to technologies that were once only available to large companies(digital printing and acquisition technology,high performance computer,powerful software)